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Senior Analyst, Sales & Marketing

Company: ALERT INNOVATION
Location: Billerica
Posted on: February 18, 2021

Job Description:

DescriptionAs our Senior Analyst, Sales & Marketing, you will have the support, budget, and tools needed to develop effective omnichannel marketing campaigns that build Alert's business by attracting qualified prospects.You will be responsible for developing, executing, measuring, and refining your marketing mix.You will report to and work closely with the Sr. Director of Sales and Marketing to keep your marketing message and efforts aligned with sales.You will work in a supportive, fast-growing company with a culture of success.Ideal CandidateYou need to be effective at developing content and executing B2B omnichannel marketing campaigns that increase sales opportunities by enticing prospects to contact us. Successful use of video and animation will be an important skill.* 3 - 5 years of documented omnichannel, B2B marketing success.* Current on best practices across marketing channels.* Self-starter who can work in a fast-paced, entrepreneurial environment with minimal direction.* Marketing portfolio with examples of clear messaging and a strong call to action.* Able to establish and maintain schedules and budgets for marcom projects.* Ability to select and manage contractors as required.* Successfully evaluate and modify campaigns to get the most impact from your marketing budget.* Bachelors in Marketing/sales/graphics or other related disciplines.Skills* Results-based administration of marketing budget including A/B testing, lead conversion, and other campaign success metrics.* Effective at working with creatives across media to develop and execute campaigns with a consistent message, look and feel.* Successful use of social marketing platforms specifically LinkedIn and Twitter.* Successful execution of automated marketing campaigns using tools such as Hubspot.* Successful use of email marketing campaigns (Mailchimp currently).* Strong PowerPoint deck creation skills* Experience managing video/animation production* Successful use of Google Adwords campaigns.* Ability to maximize website traffic through SEO and understanding of current best practices for website usability and conversion.* Able to update and manage website content via WordPress.VALUESAll members of Alert Innovation practice the following values as part of their daily responsibilities and model these values as she/he leads or supports their teams.The Golden Rule: Extraordinarily powerful in its simplicity and depth: "Treat others as you would want to be treated".The Power of Person: The contribution of every single person in a company is important, and the performance of the entire company can only be maximized when every person strives to achieve his/her full potential and to contribute to the best of his/her ability.The Power of Team: The Power of Person becomes amplified exponentially when a group of people working effectively as a team creates "performance synergy", whereby the capacity to perform as a team is much greater than the sum of the individual members' capacities.The Power of Truth: We strive to see the world as it is, not as we want or imagine it to be, because only then can we make it better. This core value manifests itself through questioning, probing, testing, measuring, validating, verifying, proving, listening with an open mind, and making fact-based decisions. It also fosters transparency and honesty with others, as well as self-examination and self-honesty.WHAT DO WE OFFER?Alert Innovation offers a highly competitive salary for each job family and level within the Boston-area market in which we are based. As part of our Power of Truth value we practice salary transparency, so you know you are being compensated fairly relative to other team members performing similar roles in our organization.Every employee is granted stock options that vest over four years.Full-time employees receive a generous benefits package starting on their first date of employment:* No fixed limits on the number of workdays that you can take off for personal reasons, including vacations. You take what you need keeping in mind the demands of your team's workload.* 9 Paid Holidays.* Medical, Dental, Vision, Life Insurance, and 401K + company match.* Tuition & work-related training reimbursement programs.* Employee Assistance Program to assist with emotional health, parenting, eldercare, nutrition, legal and financial consultation needs.The above list is only a summary of some of our benefits and is not meant to be a comprehensive explanation. To hear more, please visit: https://www.alertinnovation.com/boston-robotics-jobs/Alert Innovation is proud to be an Equal Employment Opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Keywords: ALERT INNOVATION, Billerica , Senior Analyst, Sales & Marketing, Professions , Billerica, Massachusetts

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