Associate Director, Patient Marketing
Company: Sanofi
Location: Cambridge
Posted on: July 2, 2025
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Job Description:
Job Description Job Title: Associate Director, Patient Marketing
Location: Cambridge, MA, About the Job Sanofi Oncology is on a
mission to modernize and strengthen our customer engagement model,
allowing us to deliver transformative therapy to patients and meet
the unique needs our customers in a new way. The new model
emphasizes agility, precision, and deep alignment with the evolving
needs of oncology providers and patients, setting a new standard in
cancer care. The Patient Marketing lead will play a critical role
in this by developing and executing a personalized engagement
strategy that creates a connected and meaningful experience for
patients. This role ensures that channels and content are tailored
to meet patient needs, driving impactful and supportive
interactions across the patient journey, and aligning with brand
objectives. This role reports to the US Oncology Head of Marketing.
We are an innovative global healthcare company, committed to
transforming the lives of people with immune challenges, rare
diseases and blood disorders, cancers, and neurological disorders.
From R&D to sales, our talented teams work together,
revolutionizing treatment, continually improving products,
understanding unmet needs, and connecting communities. We chase the
miracles of science every single day, pursuing Progress to make a
real impact on millions of patients around the world. Main
Responsibilities: - Develop a comprehensive patient engagement
strategy and plan, aligning efforts across channels to provide a
seamless, personalized experience. - Lead all patient education
initiatives related to the launch of the subcutaneous formulation
of Sarclisa with a novel on-body delivery system. - Leverage
patient insights to create supportive and empowering engagement
tactics that resonate with patients' unique needs. - Serve as the
single point of contact for collaboration with Patient Support
Services (PSS), ensuring alignment and coordination of patient
engagement activities with marketing engagement. Lead the creation
and execution of patient-centric campaigns that align with the
brand’s objectives and therapeutic goals. - Develop messaging that
is clear, empathetic, and tailored to foster patient understanding
and empowerment. - Design and deploy a strategic content plan and
channel mix to maximize reach and engagement with patients. -
Oversee the development and management of patient-facing product
websites, banner ads, apps, etc., ensuring they are informative,
accessible, and engaging. - Lead patient ambassador programming /
patient centered events - Monitor engagement and performance
metrics to assess campaign effectiveness, using insights to
optimize strategies and resource allocation. - Continuously adjust
and refine content and channel approaches based on performance data
to enhance patient experience and outcomes. - Work closely with PSS
and PAPA teams to integrate support offerings and improve patient
access to resources, enhancing overall patient experience and
satisfaction. About You - Bachelor’s degree required; advanced
degree in business or life sciences preferred. - Marketing
experience required. Oncology experience preferred. - Exceptional
communication and analytical skills, with a focus on high-impact
execution and results. - Proven success in customer-centric
marketing strategy development and cross-functional leadership. -
Ability to travel up to 33%. Why Choose Us? - Bring the miracles of
science to life alongside a supportive, future-focused team. -
Discover endless opportunities to grow your talent and drive your
career, whether it’s through a promotion or lateral move, at home
or internationally. - Enjoy a thoughtful, well-crafted rewards
package that recognizes your contribution and amplifies your
impact. - Take good care of yourself and your family, with a wide
range of health and wellbeing benefits including high-quality
healthcare, prevention and wellness programs and at least 14 weeks’
gender-neutral parental leave. Sanofi Inc. and its U.S. affiliates
are Equal Opportunity and Affirmative Action employers committed to
a culturally diverse workforce. All qualified applicants will
receive consideration for employment without regard to race; color;
creed; religion; national origin; age; ancestry; nationality;
marital, domestic partnership or civil union status; sex, gender,
gender identity or expression; affectional or sexual orientation;
disability; veteran or military status or liability for military
status; domestic violence victim status; atypical cellular or blood
trait; genetic information (including the refusal to submit to
genetic testing) or any other characteristic protected by law.
GD-SP ? LI-SP LI-Onsite vhd All compensation will be determined
commensurate with demonstrated experience. Employees may be
eligible to participate in Company employee benefit programs, and
additional benefits information can be found here.
Keywords: Sanofi, Billerica , Associate Director, Patient Marketing, Healthcare , Cambridge, Massachusetts
