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Digital Marketing Manager

Company: Alert Innovation
Location: Billerica
Posted on: January 12, 2022

Job Description:


We are seeking an experienced Digital Marketing Manager to play a critical role in our fast-growing, technology and robotics company. This role is responsible for identifying new marketing opportunities, generating sales lead, and increasing awareness around our brand. This person will manage all digital marketing and SEO-related activities such as link building, content strategy, social media engagement, and keyword usage. The ideal candidate will effectively use Alert Innovation's digital assets (company website, e-grocery website, social media, and email) to create marketing strategies that will boost awareness, improve conversion rates, and ultimately increase our company's ROI. Innovative thinking, a focus on positive customer experience and a proactive mindset are essential for this role.

What Will You Do?
Create and manage all branded content for Alert Innovation's digital marketing campaigns including Messaging Strategy, Creative Development, Copy Writing, A/B Testing, Audience Segmentation, Link Building, Keywords, and Data Analytics.
Manage the production of new content including photos, videos, and animation.
Develop lead generation programs that seamlessly integrate with Salesforce for total database management.
Develop, deploy, and optimize targeted email campaigns that align with the customer journey.
Develop digital marketing campaigns targeted at recruiting a world-class team (Partner with HR).
Identify and test new digital platforms and marketing tools (AR, VR, etc.).
Use web analytics tools (i.e. Google Analytics) to monitor website traffic for two company websites ( and and optimize performance.
Manage all Website updates relating to new content, new functionality, and SEO. (Webmaster will perform back-end coding).
Engage with followers on all social media channels in relevant conversations and social outreach to boost the brand and engage more followers.
Engage in Social Listening to optimize efforts on social platforms.
Report comprehensive data analytics and insights for all marketing activities and recommend optimizations.
Stay current with industry best practices and monitoring competitor websites and socials.

What Are We Looking For?
5 - 6 years' experience in managing digital and social marketing platforms.
3-4 years' experience in Graphic Design, Photoshop and/or Premiere preferred.
Bachelor's Degree in Marketing/Advertising/Communications/Graphic Design or other related discipline - Master's Degree or MBA Preferred.
Experience launching campaigns on Social Media Channels that drive organic and sponsored growth.
Experience working with an Agency and/or internal cross-functional team to develop creative for all social media and Digital Platforms. (Portfolio/presentation of previous campaign creative required).
Experience in purchasing and analyzing Paid Search (Google), Paid Social (LinkedIn), and Paid Media (Industry Partners).
Should be comfortable with the following:
Budgeting - (i.e. Excel)
ROI Analysis - (i.e. Excel)
Website Analytics - (i.e. Google Analytics)
Data Analytics - (HubSpot, Hootsuite, Sprout, etc.)
Social Media Platforms - (LinkedIn, Twitter, Facebook, YouTube and Instagram)
Content Development - (Photos, Video, AR, 2D, 3D, etc.)
Presentation - (i.e. PowerPoint, Word, etc.)
Website Platform - (i.e. WordPress)


All members of Alert Innovation practice the following values as part of their daily responsibilities and model these values as she/he leads or supports their teams.
The Golden Rule: Extraordinarily powerful in its simplicity and depth: "Treat others as you would want to be treated".
The Power of Person: The contribution of every single person in a company is important, and the performance of the entire company can only be maximized when every person strives to achieve his/her full potential and to contribute to the best of his/her ability.
The Power of Team: The Power of Person becomes amplified exponentially when a group of people working effectively as a team creates "performance synergy", whereby the capacity to perform as a team is much greater than the sum of the individual members' capacities.
The Power of Truth: We strive to see the world as it is, not as we want or imagine it to be, because only then can we make it better. This core value manifests itself through questioning, probing, testing, measuring, validating, verifying, proving, listening with an open mind, and making fact-based decisions. It also fosters transparency and honesty with others, as well as self-examination and self-honesty.

What Do We Offer?

Alert Innovation offers a highly competitive salary for each job family and level within the Boston-area market in which we are based.

Every employee is granted stock options that vest over four years.

Full-time employees receive a generous benefits package starting on their first date of employment:
No fixed limits on the number of workdays that you can take off for personal reasons, including vacations. You take what you need keeping in mind the demands of your team's workload.
9 Paid Holidays.
Medical, Dental, Vision, Life Insurance, and 401K + company match.
Tuition & work-related training reimbursement programs.
Employee Assistance Program to assist with emotional health, parenting, eldercare, nutrition, legal and financial consultation needs.

The above list is only a summary of some of our benefits and is not meant to be a comprehensive explanation. To hear more, please visit:

Alert Innovation offers a safe work environment for its employees and partners. All employees, contractors, interns, and visitors are required to be fully vaccinated. Additional COVID precautions, such as wearing face masks, hand washing, and hand sanitizing are also common practice in all Alert Innovation facilities. We are a flexible work environment and offer on-site and hybrid work schedules based on team requirements.

Alert Innovation is proud to be an Equal Employment Opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Keywords: Alert Innovation, Billerica , Digital Marketing Manager, Executive , Billerica, Massachusetts

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