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Senior Web Analyst

Company: The MathWorks, Inc.
Location: Natick, MA
Posted on: June 22, 2020

Job Description:

Working under the direction of the Manager or Senior Team Lead, will be responsible for performing marketing analytics, with a focus on leveraging digital data to influence marketing decisions and optimize MathWorks web-based marketing; applying analysis skills to mine through MathWorks digital search data and communicate results to key stakeholders; analyzing search behavior -- patterns and trends -- to predict the impact of changes to customer experience and buying process; assessing the impact of digital promotions; assessing effectiveness of web content in marketing sections; and developing practices and procedures for preparing web marketing business reports.

Education and Experience:

Masters degree or higher (or foreign education equivalent) in Marketing, Marketing Research, or Marketing Analytics and two (2) years of experience in job offered or two (2) years of experience performing web marketing and analytics for a B2B or B2C company.

OR

Bachelors degree (or foreign education equivalent) in Marketing, Marketing Research, or Marketing Analytics and six (6) years of experience in job offered or six (6) years of experience performing web marketing and analytics for a B2B or B2C company.

Special Requirements:

Demonstrated expertise performing statistical analysis using SAS and data extraction and manipulation using SQL.

Demonstrated expertise conducting customer life time value analysis and improving web traffic sign ups and purchase outcomes, and using digital media data to improve customer digital experience and business outcomes.

Demonstrated expertise optimizing marketing channel performance using attribution modeling.

Demonstrated expertise designing data visualizations -- reports and dashboards -- using Tableau, Spotfire, or SAS Visual Analytics.

[Expertise may be gained during Graduate program.]

For the position listed above, interested candidates may search by job code 23807 for specific job details and requirements and apply online on the Careers Page at http://www.mathworks.com/company/jobs

Keywords: The MathWorks, Inc., Billerica , Senior Web Analyst, Engineering , Natick, MA, Massachusetts


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