Panametrics Product Marketing Specialist

Company: Baker Hughes
Location: Billerica
Posted on: May 23, 2023

Job Description:

Are you passionate about making an impact? Would you like to work for a forward-thinking technology company? Partner with the best As the Product Marketing Specialist for Panametrics, you will be responsible for supporting our products with marketing activities, demand-generating campaigns, product marketing materials, events, and additional activities. This individual will support campaign planning, promotions and content execution/NPI launch. Project manage content development, with input from SME's and outsource or create collateral and creative assets; graphic layout and design product photography, videos. They will generate, plan and publish content for campaigns. As a Product Marketing Specialist for Panametrics, you will be responsible for:

• Supporting the product marketing function and product management team
• Collaborating with subject matter experts to optimize and build quality content including website copy, social media posts, brochures and app notes
• Collaborating with product managers and the commercial team on campaign content, best practices, messaging and techniques for executing and promoting content and campaigns
• Identifying opportunities for improvement and automation in the demand generation processes and systems and collaborating with functional experts to execute against them
• Leveraging data, to monitor the success of campaigns as they run to suggest changes and improvements if necessary
• Working with the extended marketing team, collaborating with and pulling in the right people from events, digital, content and creative to ensure effective plan development and execution
• Contributing to projects as a team member
• Supporting the coordination of virtual or live events, and training and working closely with communications support to develop and execute tradeshow and expos strategy
• Generating content and strategy for social media (LinkedIn and YouTube)
• Supporting with marketing research buying reports and analyzing market data Fuel your passion To be successful in this role you will:
  • Have a Bachelor's degree from an accredited university or college
  • Have related undergraduate courses or internships to: marketing, communications, business, business management, media, economics
  • Have effective interpersonal and leadership skills
  • Be able to coordinate several projects simultaneously
  • Have effective problem-identification and solution skills
  • Have proven analytical and organizational ability.
  • Have a can-do attitude and constant habit of going above and beyond what is required, as well as a sense of ownership and pride in your performance and its impact on the company's success
  • Have experience working with digital systems and programs for remote team collaboration and workflows
  • Be willing to learn and be flexible Work in a way that works for you We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:
    • Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive Working with us Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other. Working for you Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:
      • Contemporary work-life balance policies and wellbeing activities
      • Comprehensive private medical care options
      • Safety net of life insurance and disability programs
      • Tailored financial programs
      • Additional elected or voluntary benefits About Us: We are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward - making it safer, cleaner and more efficient for people and the planet. Join Us: Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let's come together and take energy forward. Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Keywords: Baker Hughes, Billerica , Panametrics Product Marketing Specialist, Advertising , Billerica, Massachusetts