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Marketing Customer Engagement Specialist

Company: Cabot Corporation
Location: Billerica
Posted on: September 18, 2022

Job Description:

Your Role at Cabot Participates in the implementation of marketing programs across Cabot businesses to promote and support growth of Cabot's products and services, through the planning and execution of customer engagement campaigns across Cabot's customer engagement channels. How You Will Make an Impact Assists in planning and execution of customer engagement campaigns across Cabot's customer engagement channels, in support of Marketing Communications Managers. Executes content publication across Cabot's customer engagement channels, such as e-marketing, website, advertising, social media, customer mailings, etc. Understands the latest developments and global trends in channel and interactions and brings engagement best practices to Cabot's channels. Designs, implements, and monitors automated marketing campaigns. Assists in planning and leads execution of digital and in-person events, such as trade shows, conferences, product launches, customer events and webinars. May take full responsibility for specific events as required. Coordinates with vendors for the design and production and of digital and in-person events. Raises requisitions in Cabot's ERP system and works with Cabot's Source to Pay (S2P) functions to ensure timely vendor setup, PO tracking and invoice processing. Measures the effectiveness of the marketing communications campaigns across all customer engagement channels, reports trend, and recommends improvements. When required, assists in the design, development and production of digital and hardcopy marketing content and communications materials. If required, assists in engagement channel support of the Corporate Communications group. Supports efforts to implement and maintain the Responsible Care Management System in line with the requirements of the RC14001 technical specification, as applicable to the site/region. What You Will Bring to Cabot University degree in business, Marketing, Communications, or equivalent experience. 1-3 years' experience in communications or marketing, preferably marketing communications. Experience of working with customer engagement channels, such as e-marketing, website, advertising, social media, digital and in-person events, customer mailings, etc. Knowledge of marketing communications practices and production techniques. Experience of working with marketing technology suites, such as Salesforce, Pardot, Sitecore. Basic knowledge of creative software suites, such as Adobe Creative (InDesign, Acrobat, Photoshop, etc) or similar. Ability to communicate effectively in a multi-lingual/cultural environment, both verbal and written. Good attention to details and ability to apply brand standards to different content or channels. Ability to work effectively with internal and external partners. PDN-96397c4a-b22d-4ede-924a-3f0648d9e880

Keywords: Cabot Corporation, Billerica , Marketing Customer Engagement Specialist, Advertising , Billerica, Massachusetts

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