Marketing Customer Engagement Specialist
Company: Cabot Corporation
Posted on: September 18, 2022
Your Role at Cabot Participates in the implementation of
marketing programs across Cabot businesses to promote and support
growth of Cabot's products and services, through the planning and
execution of customer engagement campaigns across Cabot's customer
engagement channels. How You Will Make an Impact Assists in
planning and execution of customer engagement campaigns across
Cabot's customer engagement channels, in support of Marketing
Communications Managers. Executes content publication across
Cabot's customer engagement channels, such as e-marketing, website,
advertising, social media, customer mailings, etc. Understands the
latest developments and global trends in channel and interactions
and brings engagement best practices to Cabot's channels. Designs,
implements, and monitors automated marketing campaigns. Assists in
planning and leads execution of digital and in-person events, such
as trade shows, conferences, product launches, customer events and
webinars. May take full responsibility for specific events as
required. Coordinates with vendors for the design and production
and of digital and in-person events. Raises requisitions in Cabot's
ERP system and works with Cabot's Source to Pay (S2P) functions to
ensure timely vendor setup, PO tracking and invoice processing.
Measures the effectiveness of the marketing communications
campaigns across all customer engagement channels, reports trend,
and recommends improvements. When required, assists in the design,
development and production of digital and hardcopy marketing
content and communications materials. If required, assists in
engagement channel support of the Corporate Communications group.
Supports efforts to implement and maintain the Responsible Care
Management System in line with the requirements of the RC14001
technical specification, as applicable to the site/region. What You
Will Bring to Cabot University degree in business, Marketing,
Communications, or equivalent experience. 1-3 years' experience in
communications or marketing, preferably marketing communications.
Experience of working with customer engagement channels, such as
e-marketing, website, advertising, social media, digital and
in-person events, customer mailings, etc. Knowledge of marketing
communications practices and production techniques. Experience of
working with marketing technology suites, such as Salesforce,
Pardot, Sitecore. Basic knowledge of creative software suites, such
as Adobe Creative (InDesign, Acrobat, Photoshop, etc) or similar.
Ability to communicate effectively in a multi-lingual/cultural
environment, both verbal and written. Good attention to details and
ability to apply brand standards to different content or channels.
Ability to work effectively with internal and external partners.
Keywords: Cabot Corporation, Billerica , Marketing Customer Engagement Specialist, Advertising , Billerica, Massachusetts
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